Tupac’s Hologram resurrection was all the buzz during the Dr. Dre & Snoop’s show at Coachella . Pac’s lifelike figure jumping around on stage and rapping has caused an internet uprising. The Wall Street Journal is reporting that Tupac is coming to a city near you, because Dre plans to bring Pac on tour with him.
Representatives for Dr. Dre and Snoop Dogg plan to discuss logistics for a tour involving the two performers and the virtual Tupac, according to a person familiar with the discussions.
One option would be a tour in stadiums, involving other hip-hop stars, including Eminem, 50 Cent and Wiz Khalifa. Alternately, they could stage a more limited tour, featuring only Dre, Snoop Dogg and the virtual Tupac, in smaller arenas.
Digital Domain is a publicly traded company that reported revenue last year of $98.6 million. The thinly-traded company has a market capitalization of $211 million. Its stock is down 15% year-to-date.
“To create a completely synthetic human being is the most complicated thing that can be done,” Digital Domain’s chief creative officer, Ed Ulbrich, said in a phone interview Monday.
He said that the performances of the rapper’s hits “Hail Mary” and “2 of Amerikaz Most Wanted” weren’t simply old ones captured on film and repurposed: “This is not found footage. This is not archival footage. This is an illusion.”
“This is just the beginning,” Mr. Ulbrich said. “Dre has a massive vision for this.”
Spokeswomen for Dr. Dre and Snoop Dogg declined to comment.